Spending a wee bit more time in Florida these days affords me the opportunity to continue taking photos of sunset which get a bit gray in New England in Winter. I am fond of the silhouette of palms and evergreens against a yellow orange-sky, especially around water. This photo taken near a golf course near Fort Myers with my Fuji XT-100.Please see my online store. The store allows you to have my photographs custom printed and framed. Friend me on Facebook, look at my blogs, or look me up on Flickr. Store is now open. Check out my profile on ImageBrief! Click to Shop.
In This Issue
Social Media 2017
Computer Repair Data Security
Electronic Logging Devices
Welcome to News from trif.com! First time readers, I am glad you're here! Returning readers, welcome back!
Happy New Year!
As always, we try to keep you up to date on the latest trends and issues that face us please keep in mind, I don't want to waste your time. Articles will contain generally less than 250 words. Please have a look and give me your feedback. If you want to see the Newsletter archives, there are more than 5-years available on our Newsletter page. Have a look and by all means, forward to a friend. Thanks. Questions? Send me an email!
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Social Media Predictions 2017
Leading Results provides a weekly blog on marketing. Recently, they referenced a HubSpot blog article by Sophia Bernazzani. With the trends we see in the political environment, it seemed appropriate to highlight the changes coming in 2017 and how best to deal with those changes for your business. Mobile is the path
Highlighting some, Live Video Content will become even bigger than it is now - and it is big. Facebook Live is having a huge impact and its use is up almost 15%. Facebook Live is simple but effective. Facebook has a few recommendations before you go live: Tell people ahead of time, write a strong compelling description, go live when you have a strong connection, ask viewers to follow you and receive notifications, recognize those who comment by name, stay live for longer periods of time to reach more people.
Messenger Apps like Facebook Messenger are used as an alternative to traditional social media affording a one-to-one connection. Instagram Stories allows you to build a slideshow of events. Microsoft Sway is used the same way.
Mobile advertising will grow. Facebook generated 80% of its revenue, more than 5 billion dollars, from mobile advertising. Google generates nearly 60% of its ad revenue from mobile ad revenues and that is expected to climb to 75% by 2018.
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Our capabilities bridge database design and development, Internet services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services.
Interested in taking a step forward with technology? Looking to take advantage of the latest advances? Or just want to take advantage of your new computer?
Email me at rmj@trif.com The first consultation is always without charge.
The 4th Ammendment and Tech Support
Tom Jackson reported for The Washington Post that the FBI has found a new way of fighting child pornography and recruited a handful of Best Buy Geek Squad Technicians to help identify offenders. Technicians often have access to hard drive data when troubleshooting computer issues. Best Buy claims that their techs do not intentionally look for inappropriate content but may unintentionally find it in the course of making repairs. The FBI has acknowledged making payments to technicians.
Arguments have been made that these technicians were searching for inappropriate content without a warrant. Defense attorneys have argued that the evidence should therefore be suppressed. A Loyola Law School professor likens a Best Buy search to the legal principal of “Plain View” whereby if officers can see something in plain view, they have reason to search or seize. Whatever they see while searching within the scope of their repair or data retrieval assignment would be admissible. However, if they go beyond that scope to search for inappropriate content, it would not. But there is no certainty.
The Fourth Amendment provides safeguards to individuals during searches and detentions, and prevents unlawfully seized items from being used as evidence in criminal cases. In some cases, customers sign a service order that waives their Fourth Amendment rights and any product found to contain child pornography will be turned over to the authorities.
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Electronic Logging Devices
A new primer on Electronic Logging Devices just went to press this week. No doubt, all carriers and independent operators are being inundated with information from vendors on why they need to act now and why their product is the best. The authors of this book have no affiliation with any vendor that produces 
electronic logging products nor are they affiliated with any government agency. They are independent experts with decades of experience in the field of transportation and logistics as well as information technology and software design and development. This publication is designed as an objective primer on the law behind electronic logging devices, who it applies to, what it means, what it requires, what to watch out for and how to make the best of the new requirements.
Do you need to act now? Can you wait a couple of years before implementing changes? This book will tell you the right approach for your company. It will describe what you need to know as a driver, as an independent operator, as a company safety officer or as a company owner.
The book describes how the new ruling may benefit you or your company with efficiencies and time savings and the expected improvements in driver safety resulting from reduced driver fatigue which is expected to reduce traffic accidents.
The book is written by Seth MacLean and Bob Jones and can be obtained through this link.
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Nuts and Bolts
Outlook Archiving:
Now that most of us are using Office 365 and Outlook, our email files can get quite large, so large that they become untenable. You may have a great plan for archiving email, but here is mine. Every year in January, I EXPORT the prior year's Inbox and Sent Items and any other folder I might think is important to archive to a local PST file entitled the year. This year, I archived to a file called 2016.pst. I have archives going back to 2001. I then delete those emails from my current Outlook. In Outlook, you can have multiple PST files open at the same time, so I keep 3 or 4 years open at all times. I then keep all years on an external USB drive, but I keep the past 5 years in my Dropbox (you can use OneDrive or Google Drive) so these files are duplicated on my 3 primary computers which run Dropbox (office, home, laptop).
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